PRJ 2009

Few days ago I went to PRJ, to be exact the day before Pemilihan Capres. Actually that was the first time I went to PRJ.. Actually I heard a lot of negative reviews about PRJ like it's hot in there, too crowded bla bla.. But the experience was far from what those reviews.. It wasn't hot (well i got there around 6 just about the time when sun set) and it wasn't too crowded too. I think they did a pretty good filtering by charging Rp.15.000 for the entry fee (for weekdays and Rp.20.000 for weekends). I thought it wasnt cheap, since most expos/trade shows in Jakarta usually cost about Rp.10.000 or cheaper to get in.

I quite enjoyed the experience, although it was a bit different from what I had expected since I thought it would be more like local arts and crafts products. It was more like a big promotion of Indonesian products, by big Indonesian manufacturers. The brands were creative in presenting their products and the product identities. The brand that was pretty good at doing this was Gudang Garam International. If the brand wanted to portray a manly, rugged and adventurous image, they did a good job. At the booth (and what I meant by booth is like a maxi booth, most big brands booths are at least 5mx5m i think) visitors can get tattoo imitation, chill at the lounge on the second floor, get a personal embroidery (the manly kind though!) for hats and jackets, and for a minimum purchase of 2 packs of cigarettes, visitors can play a offroad/race simulation on a large screen or wall climbing. Very tempting!


Other brands use this opportunity for sampling or introducing new products like this brand of sandals that were giving away make your own personalized flip flops. Look at the lines! We wanted to check out the booth because of the lines. And I think people enjoy making the sandals as well.


Esia's booth was one of my favorite, I don't know. The giant wheel is just so hard to miss. But Esia has always created attractive booths though. I also like their booth at the festival komputer last month. Their objectives I think mostly were sales.


Futami's booth was pretty fun as well.. I like the huge puzzle.. They also use their to booth to educate the consumers about the 17 beneficial ingredients in their signature drink.


Well going to PRJ opened my eyes.. (haha kasian yah). The point of me going there was to see if Urbanesia will benefit from participating and how Urbanesia should participate next year. Or maybe (hopefully!) collaborate with the organizers.