Data Print won Top Brand Award 2009

Last night I just went to the Top Brand 2009 Award at Mulia Hotel. The Top Brand Award was initiated by Handy Irawan of the Frontier Consulting Group and supported by Majalah Marketing. It started in 2007 and identifies brand that has the highest combination of mind share, market share and commitment share compare to other brands in the same category.

The agenda of the event was pretty much dinner, performance by Caroline Zacharie (did i spell that right? hehe), a talk by Handy Irawan and the award presentation to Top Brand 2009 winners. Data Print won the Top Brand in the Refill Ink category.

Presentation by Handy Irawan was short but concise, he talked about myths in brand building and the new belief now. I like one of the beliefs that says a Brand does not need long time to be a top brand. He said that maybe in 5 years there will be many brands built by young people (like people who are building Urbanesia.com!) more well known than the incumbent, as long as we have the right IMC strategy (not just advertising! that's one of the beliefs as well). Can't wait for the time when Top Brand has an online media brand category! ;)